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Forrester Consulting Study
The State Of Enterprise CRM Data Management 2021
Enterprises Must Invest In Security, Continuity, and Literacy to Realize the Strategic Value of CRM Data
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What do enterprise CRM leaders really think about data management? We decided to find out.
Odaseva commissioned Forrester Consulting to run a global study about enterprise CRM data management. Forrester surveyed enterprise CRM platform leaders and architects to explore the issues to the heart of CRM data management. Are they delivering the data value their stakeholders expect? Is CRM data helping to drive business decisions?
Their answers revealed CRM data management challenges and opportunities that everyone who cares about customer data should know about.
Takeaways:
- 85% say their organizations are prioritizing data insights for business decision-making
- 78% say that gaps in their basic data management prevent them taking full advantage of their data
- 80% say data security issues limit their ability to make use of data to address critical business priorities
Interested? Get the full study now.
Download the Study
Data success starts here
Odaseva helps Salesforce enterprises protect their most valuable asset – data.
Data Protection
Build a resilient approach to protect and secure Salesforce data, so your recovery plan becomes a proven and auditable reality.
Data Security
Secure your data with a Zero Trust approach to confidentiality, and embody a secure, encrypted, and compliant security posture.
Data Archiving
Optimize system efficiency and guarantee the availability and reliability of critical data to ensure your business isn’t interrupted.
Data Compliance
Audit your data in real time and deliver compliant policies across the entire data lifecycle.
About Odaseva
Odaseva is the leading Enterprise Data Platform for Salesforce, offering powerful tools to keep Salesforce data protected, compliant, and agile. Industry leaders like Schneider Electric and Manulife rely on Odaseva to ensure business continuity, respect customers and regulators, and move Salesforce data to any system—with the strongest security, performance, and expertise available. Learn more at odaseva.com.