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ForresterResearch-2021StateofCRMDataMgmt

Forrester Consulting Study

The State Of Enterprise CRM Data Management 2021
Enterprises Must Invest In Security, Continuity, and Literacy to Realize the Strategic Value of CRM Data
Forrester
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What do enterprise CRM leaders really think about data management? We decided to find out.

Odaseva commissioned Forrester Consulting to run a global study about enterprise CRM data management. Forrester surveyed enterprise CRM platform leaders and architects to explore the issues to the heart of CRM data management. Are they delivering the data value their stakeholders expect? Is CRM data helping to drive business decisions?

Their answers revealed CRM data management challenges and opportunities that everyone who cares about customer data should know about.

Takeaways:
  • ​​85% say their organizations are prioritizing data insights for business decision-making
  • 78% say that gaps in their basic data management prevent them taking full advantage of their data
  • 80% say data security issues limit their ability to make use of data to address critical business priorities

Interested? Get the full study now.

Download the Study

Data success starts here

Odaseva helps Salesforce enterprises protect their most valuable asset – data.

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Data Protection

Build a resilient approach to protect and secure Salesforce data, so your recovery plan becomes a proven and auditable reality.

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Data Security

Secure your data with a Zero Trust approach to confidentiality, and embody a secure, encrypted, and compliant security posture.

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Data Archiving

Optimize system efficiency and guarantee the availability and reliability of critical data to ensure your business isn’t interrupted.

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Data Compliance

Audit your data in real time and deliver compliant policies across the entire data lifecycle.

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About Odaseva

Odaseva delivers the strongest data security solution for enterprises running on Salesforce, safeguarding confidentiality and integrity of critical business information. The Odaseva Enterprise Data Security Platform ensures business continuity, regulatory compliance, and powerful protection against threats to Salesforce data. It is designed and built specifically to solve the complex challenges of large-scale global organizations.

Odaseva's integrated suite of security products features Zero Trust architecture and real-time processing that not only meets but anticipates the stringent demands of global compliance. We provide businesses with the tools to prove recovery readiness, streamline precise data restoration, and leverage tools that protect the integrity and availability of critical data.

With Odaseva, enterprises can confidently navigate the evolving data security landscape, ensuring that operations remain uninterrupted and aligned with regulatory standards.