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The Future of Data in Banking: Getting Ahead with Advanced Analytics

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The Future of Data in Banking: Getting Ahead with Advanced Analytics

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Download the Whitepaper

With the shift toward digital-forward customer preferences, the volume and variety of data generated by banks has surged — creating complex challenges and opportunities for banks to get ahead of traditional peer banks, neo-banks, and fintech companies.

Incumbent banks must harness their data assets not only to enhance their customer experience, but also to streamline operational efficiency and proactively mitigate risks. This whitepaper co-created by Atrium and Odaseva focuses on obstacles and areas for banking innovation around:

  • Regulatory compliance and data privacy
  • Data quality and integration
  • Technology and innovation
  • Customer expectations and personalization


Get a deeper understanding of the most pressing challenges and pathways forward for banks to adapt and win over the long term.

About Odaseva

Odaseva is the leading Enterprise Data Platform for Salesforce, offering powerful tools to keep Salesforce data protected, compliant, and agile. Industry leaders like Schneider Electric and Manulife rely on Odaseva to ensure business continuity, respect customers and regulators, and move Salesforce data to any system—with the strongest security, performance, and expertise available. Learn more at odaseva.com.