---
title: Data Innovation Forum 2024
description: "Data at the Heart of Customer Experience: Crafting Experiences That Stick"
image: https://go.odaseva.com/hubfs/Data%20at%20the%20Heart%20of%20Customer%20Experience_%20Crafting%20Experiences%20That%20Stick1.jpg
---

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Webinar Replay

# Data at the Heart of Customer Experience: Crafting Experiences That Stick

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This session was part of the 2024 Data Innovation Forum for Salesforce Architects. See the full agenda for all sessions [here](https://www.odaseva.com/data-innovation-forum-for-salesforce-architects/).

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Thursday, Nov 14, 2024 @ 8:15-9am AEDT

In today’s customer-driven landscape, data is more than an enabler of operations - it’s at the heart of crafting personalized, engaging, and memorable experiences. 

In this session, we will explore how leveraging data as a foundational asset enables organizations to create seamless, relevant, and highly effective customer interactions. With Salesforce Data Cloud at the core, we’ll dive into how businesses can unify data across channels to fuel personalized journeys, targeted marketing, and efficient service delivery. Discover how to activate data-driven use cases that enhance customer satisfaction, loyalty, and long-term success by transforming insights into real-time action. 

Get ready to see how data can power experiences that truly stick!                                                                            

### Watch Today

## Speakers

##### [![Karan Gogna](https://go.odaseva.com/hubfs/Forum/2024%20Headshots/Karan%20Gogna.png) Karan Gogna Cloud Solution Architecture, Deloitte Digital ![LinkedIn](https://go.odaseva.com/hubfs/Algert%20Files/Data%20Innovation%20Forum/LinkedIn.svg)](https://www.linkedin.com/in/karan-gogna-34569022/?originalSubdomain=au)

##### [![Pawan Verma](https://go.odaseva.com/hubfs/Forum/2024%20Headshots/Pawan%20Verma.png) Pawan Verma Director, AI and Data, Deloitte ![](https://go.odaseva.com/hubfs/Algert%20Files/Data%20Innovation%20Forum/LinkedIn.svg)](https://www.linkedin.com/in/vermapawan/)

### Data Innovation Forum for Salesforce Architects

Don't miss any of the 15+ sessions that will discuss ideas, opportunities, and strategies to maximize the value of Salesforce data. Access full agenda.

[access agenda](https://www.odaseva.com/data-innovation-forum-for-salesforce-architects/)

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