Capturing customer consent and the ongoing management of consent is critical for any customer-centric business. From a prospect to forget-me, this consent must be managed throughout the entire lifecycle of their customers. With regional compliance regulations changing in recent years, every salesforce consultant and architect should be aware of what the platform has to offer to support related to consent data management.
This session will provide an overview of the options within Salesforce for managing customer consent and how they can be applied in the CRM system to support real world use cases.
