---
title: Odaseva Data Innovation Forum for Salesforce Architects
description: Join this session to learn a few essential data quality techniques for designing Salesforce customer-centric solutions
image: https://go.odaseva.com/hubfs/Social%20Session%20Promo1-1.png
---

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DATA INNOVATION FORUM SESSION

### Data Quality Impact on Salesforce Customer-Centric Solution

##### Learn Essential Data Quality Techniques for Designing Customer-Centric Solutions

Data quality is one of the critical success factors for delivering customer-centric Salesforce solutions for a satisfied customer and a happy employee. Every Salesforce consultant and architect should pay attention to four critical elements to apply high data quality techniques that will help to shape a successful customer-centric solution.

This session will be a walk-through of the most critical elements and techniques for applying adequate data quality controls from both functional and technical lenses.

Session Takeaways include Insightful Views for:

- Choosing the most suitable customer data model for all customer and employee use cases and personas
- Applying the most appropriate customer data master strategy  
  Selecting a good mix of integration patterns to timely unlock customer important data when and as required
- Enabling the most relevant customer/user experience and UI elements

### On Demand Session

## Speakers

![mohsalem](https://go.odaseva.com/hubfs/mohsalem.jpg)

### Mo Salem, CTA

Director, Deloitte Digital

[LinkedIn](https://www.linkedin.com/in/salemmo/?originalSubdomain=au)

![Abhishek Pant-1](https://go.odaseva.com/hubfs/Abhishek%20Pant-1.jfif)

### Abhishek Pant

Digital Customer Leader, Director, Deloitte Digital

[LinkedIn](https://www.linkedin.com/in/abhipant2020/?originalSubdomain=au)

#### Data Innovation Forum for Salesforce Architects Don't miss any of the 10+ sessions that will discuss ideas, opportunities, and strategies to maximize the value of Salesforce data. See full agenda here:

[![Button-Access-Agenda](https://go.odaseva.com/hubfs/Button-Access-Agenda.png "Button-Access-Agenda")](https://www.odaseva.com/data-innovation-forum-for-salesforce-architects/)

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