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The Journey to CTA: What You Need to Know About Data


The Relationship between CTAs & Data Management

If you’re going to become a Salesforce Certified Technical Architect (CTA), you’ll need a deep understanding of data from multiple perspectives. Even if data is a theme that connects many disparate topics, it’s often a secondary consideration as you dive into subjects like integration or solution definition.

Data is, however, at the core of everything - from the underlying structures to support a solution, to governance and processes that ensure data is accurate and of high quality.

A solution is only as good as the data it makes available for its users, so that they can drive the right business decisions and generate value from the insights generated. Additionally, securing the data and ensuring appropriate access to it is key to the survival of any business nowadays, when we are all potential targets for digital hacking.

This session puts data front and center, covering the topics every aspiring CTA needs to know, practical guidance on preparing for your exam from leading professionals in the Salesforce ecosystem.

On Demand Session


Property 1=Jan Aertgeerts

Jan Aertgeerts, CTA

Software Engineer, Harrier





Steve Baines, CTA

President and Chief Growth Officer, Forcivity





Doina Popa, CTA

CEO, Innotrue




Property 1=Lilith Van Biesen

Lilith Van Biesen, CTA

Salesforce Solution Architect, Waeg, an IBM Company




Data Innovation Forum for Salesforce Architects

Don't miss any of the 10+ sessions that will discuss ideas, opportunities, and strategies to maximize the value of Salesforce data.

See full agenda here: