Grounded Is Good. Context Is the Advantage: Data Gravity and the Agentic Enterprise

Grounding gives AI agents facts; context gives them meaning, and that's where the advantage lies. Every enterprise has centres of gravity: bodies of data that pull applications, decisions and priorities towards them. Agents now orbit them too.

Drawing on 15 years of Salesforce and Customer-led transformation across multiple industries, this session connects data gravity and the agentic enterprise through two composite stories. 

Attendees will learn how to identify their own centres of gravity, measure data by its consequence rather than its volume, decide where data should be mastered, moved or copied, and match deterministic and probabilistic reasoning to the weight of each decision. This includes practical principles for data and AI decisions, a test for executives and architects on each, and actions you can take back to your business and apply the very next day.